I wrote before about how models of what society looks like can differ radically between societies, so much so that there are some societies for whom society can really be said not to exist. Thinking about that further, I’m reminded that models of society can differ even within a society, sometimes with deleterious results. The classic case comes from Levi-Strauss: low-status people in a certain tribe see society as divided into two equal halves, us the commoners versus them the elite, while high-status people in the same trible see society as a series of concentric circles – elites, naturally, occupying the inmost ring.
There’s probably so much diversity in contemporary American social diagrams that it’s not even worth the trouble of trying to categorize them. The contrast that emerged among Levi-Strauss’s informants probably also holds at some level between the rich and the poor in America. How many of the 99%, though, really see the rich as the opposite moiety? It’s minorities or illegal immigrants or sex perverts or lizard men or even, in a weird involution, trump voters. To a great extent – and this is really a development of the last five years – the rich have managed to disappear from the social map. This works to their advantage, since their invisibility transforms them from the objects of politics into its backroom managers. They fine-tune things to their ever-more incremental advantage while the rest of us tilt at windmills.
None of these diagrams are (or were ever) “right;” they’re metaphors, maps corresponding only roughly to a territory. To an astonishing extent, though, the metaphors are becoming more fantastic, mapping a territory that looks nothing like the fundamental conflicts blocking social progress in this country. That’s partly the fault of cable news and youtube for offering as many social diagrams as can be monetized. Supply creates demand. But not just as it likes. Why are we reaping this harvest now, as opposed to a decade ago when all the media players were already in place?
One possibility is that the kinds of actual difference that grounded the social diagram of a decade ago have disappeared in the meantime, transferring the burden of ethnogenesis onto the social diagrams themselves. We think we’re more divided than ever, but an alien observer would see us as united by a monoculture of looking at screens. The behavioral landscape is monotonous and offers no grounds for differentiation. Instead, we have to differentiate ourselves by reference to what we believe about the social landscape. What does it look like to us when we see a crowd of people staring at their phones?
The narcicism of small differences can have big effects. A hundred years ago, Europeans got so much alike that they had to start World War 1. But that’s nothing compared to the uniformity that’s coming to be. At the moment, a cause for optimism is that the diversity of social representations from which people can choose has yet to coalesce into one big consensus, which means we can still plump for Marxism over fascism as the final destination of that consensus. Key to that will be making the wealthy visible again, as cause and beneficiary of our current crisis.